Early on, Rogers Healy saw the potential to reach out to real estate clients on Facebook. In May, Park Cities People published an article about Facebook’s impact on the North Dallas real estate market, highlighting Rogers Healy as somewhat of a pioneer.

From the article:

Rogers Healy, founder of Rogers Healy and Associates Real Estate, has been on Facebook since 2004. Healy said he used his SMU alumni e-mail address to gain membership and has been busy gathering a multitude of friends ever since. When he established his real estate agency in the fall of 2007, the one-time actor realized the website had real business applications for his new venture.

“I treat Facebook as a business. I try to spread my web as far as it can go,” Healy said. “My experience is that a lot of business is based on convenience, and Facebook is a convenient connection for people from every walk of life ... If we get one [sales] lead a month, it’s worth it.”

His “Rogers Healy and Associates Residential Real Estate” group had 2,502 members at last glance.

For more, read the full Park Cities People article.
 

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